*UPDATE June 6, 2016*
This only works for US based businesses (unfortunately, I have yet to find out how Canadians or anyone else can do this…so if you know, please share in the comments).
*END OF UPDATE*
Yahoo is used by over 1 billion people per month, but they’re also struggling to increase profits as they redefine parts of their business. Unfortunately, for the small business owner, this has two important implications:
- You have to make sure that your business is listed on Yahoo
- You need to figure out how to do that before they change it (again)
In 2015, Yahoo spun off its small business division into a company called Aabaco. To make it slightly more confusing, if you try to google “Yahoo add my business” If you like clicking links, and you went to Aabaco, you’ll realize that this is a PAID service, and offers a whole host of options. If you’re inclined to pay for someone else to do all of the work for you, feel free to use them. Otherwise, read on and we’ll explain how to get your business into Yahoo’s database.
Claim your business on Yahoo
- Go to http://www.yext.com/pl/yahoo-claims/index.html.
- Enter your business information and click the “Find My Listings” button.
- Now Yext will display a good example of FEAR marketing, trying to scare you into buying their product. Ignore all the Error messages and click the “Continue” button at the bottom.
- Now, you can enter your business information. Besure to use the same Name, Address and Phone Number you use for ALL your business listings (consistency is very important).
- Now you’ll see a price table showing all the various PAID options, but if you look closely right underneath that, you’ll see a link “Claim your Basic Listing only on Yahoo”.
- You should see a checkout page with “$0” as the price, and Yahoo basic listing as the item you’re purchasing. You won’t need to enter any financial information, so you can go ahead and “purchase” it.
- Yext requires you to verify your email address first, so check your inbox for an email from them, and set up your account password.
- Finally, at the end of this confusing process, Yext just needs to confirm that you DO own the business, which can do by phone or few other options depending on the business type.
Congratulations, you navigated the mess Yahoo has made of their small business listings, and now Yahoo users can find you :).